Premier Design/Build firm that specializes in residential and commercial remodeling and construction projects.
Since the real estate decline, construction and remodeling projects have decreased markedly, requiring construction firms to increase their proactive outreach efforts. Gayler identified the need to refine its processes in acquiring new business opportunities (leads) while increasing the capture rate of those leads. The company turned to Manex to facilitate strategic management sessions to identify specific activities to increase revenue.
Manex provided a series of facilitated sessions to identify high-impact activities the Gayler management team could implement to increase revenue. These specific activities were focused on lead generation and improving the close ratio of these leads.
- Clarify targets (revenue, growth, number of accounts)
- Lead generation and methods to capture all sales opportunities
- Methods to identify leads
- Metrics and measures
As a result of these facilitated sessions, the Gayler management team identified critical ways to weather the soft real estate market by repositioning their value proposition to the industry with a focus on their key differentiators. This has led to a dramatic increase in the number of leads generated and the close rate of these leads.
- Qualified leads have doubled
- Close rate has increased by more than 75% (from 28% to over 50%)
- Millions in new business within 60 days of the close of the project